KONG Campaign
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Project Type | Identity, Multimedia Campaign
Deliverables | Brand Identity, Identity System, Ephemera & Annual Report
About the Project
KONG Company creates products for pets that come in all sizes. Their branding is friendly and open with a warm color palette that creates a welcoming tone. Target audience includes pet owners around the ages 18-45 looking to provide fun products for their pets.
Concept
For this project, I created a package for their signature product, the KONG Signature Ball as well as some advertising touchpoints to push the playful and friendly tone of the brand. I included some illustrations and engaging colors to push the brand forward and have them stand out among their competitors on the shelves. These elements work cohesively and create an overarching advertising campaign.
Advertisement Posters
The print ad on the right was created for Valentine’s Day and it plays with the visual metaphor of giving your precious pet a fun treat as you do everyone special to you on this day. I also wanted to highlight the durability and high-bounce feature of the product.
For the print ad on the left, I wanted to create a testimonial ad the was from the perspective of the dog as the extreme user of the KONG Signature Ball. The tone is is playful and friendly which ties back to the overall branding I was emulating.
